Chris Morales

Building Brands That Sell

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GM is Dead; Long Live GM

The old General Motors is dead. Full disclosure. I earned a very good living for a number of years working for various GM advertising agenc...
10 Principles of Strong Brands

You could refer to these as the Ten Commandments of Branding. Three stand out for Marketers and Brand Stewards to keep top-of-mind: Relev...
Farewell...A New Chapter Begins

Last week I said farewell to a number of the finest people I've had the opportunity of working with. Farewell not goodbye...goodbye is...
How Blogging got me into MACLEANS Magazine

I went back to school in the Fall of 2008. I was laid off from my executive-level job in advertising. An early casualty of the fast downward...
Rice and Peas

This is the dish that can be served with every meal, especially ones with gravy. Sometimes I eat just a plate of rice and peas smothered in ...

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