Chris Morales
Chris Morales
- Marketing Strategy
- Digital Marketing
- Social Media
- Package Design
- Social Media
- Online Learning
- Sales Training.
Executive Summary
Seasoned Marketing and Business Development leader with proven expertise in driving sales growth, cultivating long-term client relationships, and unlocking competitive advantages.
Skilled at developing new revenue opportunities, leading cross-functional teams, and delivering integrated marketing campaigns across digital, social, and traditional channels.
Strong background in territory management, product launches, mentorship, and sales enablement, particularly within Food Service, QSR, Automotive, and Banking sectors.
Experience 2016 - 2025
SkillsBoost Academy; Founder (August 2024)
Built an online business and sales training platform offering courses in Sales Skills, Time Management, Unique Value Proposition, and Onboarding Sales.
Provided mentorship and professional development resources to individuals and organizations seeking to enhance their sales performance.
Erie Meat Products Ltd; Director of Marketing (Nov 2017 - July 2024)
Drove new product development initiatives to support sales in penetrating new markets and expanding existing customer business.
Created comprehensive marketing strategies (sales promotions, crisis management/PR) that equipped the sales force with compelling tools to onboard new accounts.
Oversaw package design and product photography to strengthen brand presentation and boost sales conversations.
Led digital channels (website, social media), ensuring consistent brand messaging that supported business development goals.
Bond Brand Loyalty; Digital Marketing Consultant (Oct 2015 - May 2017)
Client: Ford of Canada.
Collaborated with Ford dealerships to sell in new marketing programs and upgrades to existing loyalty services (GTA, Golden Horseshoe Territories).
Managed digital marketing channels (website, SEO/SEM, social media) to drive lead generation, resulting in robust pipeline growth.
Executed social media reputation management initiatives to increase customer retention and upsell loyalty services.
George Brown College, Continuing Education; Course Instructor (2017 - Current; P/T)
Taught business and sales training courses, including Professional Sales & Selling Skills, Entrepreneurship, and Starting Your Small Business.
Provided real-world insights into prospecting, negotiation, and selling skills to equip students for successful business or sales careers.
Other Experience 1985 - 2015
Small Business Consulting
Morales Communication Marketing
Led brand and project management assignments involving websites, social media, and event management.
Partnered with clients to refine go-to-market strategies and support their business growth objectives.
Social Media Management
Reggae Marathon Inc.; Social Media Manager
Developed and executed blog and social media strategies to elevate event visibility and attract international participants.
Canadian Advertising Agency Account Leadership
Fuel Advertising
Directed the Creative Boutique division of 25 professionals (graphic designers, writers, production).
Managed P&L responsibilities and significantly reduced write-offs to 5%.
Facilitated new business pitches to expand agency footprint.
MacLaren McCann
Led the account team for General Motors’ Ontario Retail division (Ontario Territory)
Spearheaded the first-ever cross-promotion between GM Dealers and Walt Disney World, resulting in a 6% increase in minivan sales.
Lime Advertising
Managed Digital, Social Media and email marketing for Thompson Rogers Lawyers.
Entrinsic Partners
Handled social media and project management for BMO and Google Canada, driving client satisfaction and incremental sales opportunities.
Cossette Communication Marketing
Oversaw Retail Automotive team for the Saturn Saab Isuzu Dealer network in Canada, implementing strategies to boost dealer sales performance.
Fast Food Restaurant Marketing Leadership and Business Development:
Dairy Queen Restaurants of Canada
Served as Director of Marketing, Canada; launched the Clodhopper Blizzard, driving a 5% sales increase.
Actively collaborated with franchisees, including sitting on the Franchisee Review Committee and executive leadership team, focusing on strategic market growth.
Burger King Restaurants of Canada
Contributed to national promotions that supported franchisees in meeting sales targets and improving operational execution.
Education
The Wharton School (1992)
Executive Marketing Certificate
Automotive Retail Marketing Certificate
The University of Waterloo (Attended 1976 - 1978)
Mathematics and Computer Science
Computer Programming, Statistics and Data Analysis
Conestoga College, (1978 - 1981)
Broadcasting, Radio and Television Production
Graduate, Diploma of Applied Arts
Specialties: Communication Marketing, Package Design, Social Media, Online learning, Business Coaching, Sales Training, Selling Skills, Social Selling, Marketing, Solo Entrepreneurs.