Thursday, October 31, 2019

The Art of Personal Branding

What do you stand for?  Do prospective employers and or clients know what you do?  More importantly, what you can do for them?

Branding 101:  The value of your brand is determined by your customers!  How they perceive what value they get from you and your services.  This applies to businesses and individual.  Build your brand from that starting point.
 

Until next time...
Chris Morales
Chris Morales, Toronto
 

Thursday, October 24, 2019

Is the Art of Selling Dead?

Is science overtaking the art of selling? It depends...

On the Art side, being personable, listening, asking questions, improvising are all top skills.  Learning your prospect's needs and working to fill them with value-added solutions is the name of the game. 

On the Science side, response times, lead management, CRM systems power the selling process.  Using an integrated contact approach involving email, text and phone along with a more guided approach makes it more clinical.  

No, the art of selling is not dead...and it is not going to be replaced by science.  Professional Sales people today combine art and science to prospect for new customers and 'sell to' current ones.  For more, check out this infographic:


Until next time...
Chris Morales
Chris Morales, Professional Selling, Toronto




Thursday, October 17, 2019

Ignore these 8 Sales Tips at your Peril

"Not listening" is my number 1.  Truly hearing what your prospect needs is one of the most effective ways to secure a long-term customer. That's the bulls eye of professional selling. Find out what your customer really needs before trying to 'sell them' a solution.  Check out the rest of these sales tips:  


Until next time...
Chris Morales
Chris Morales, Toronto, Canada, Marketing, Sales

Thursday, October 10, 2019

How to succeed in the digital age of selling

The computers haven't eliminated the sales rep yet.  And in a world where trust and reputation are increasingly important, professional sales people are even more valuable...both to their companies and to their customers!  This line stands out from the infographic below:   

"All things being equal, relationships win
All things being unequal, relationships still win!

Until next time...

Chris Morales, Toronto


Thursday, October 3, 2019

A Guide for Entrepreneurs

Entrepreneurs...Solo Entrepreneurs...Small Business Owners...Call it what you will, here's a guide to help with the day-to-day:


Until next time...

Chris Morales, Toronto