Wednesday, August 28, 2019

Motion Creates Emotion

'Motion creates emotion'.  I could have borrowed that from my love of running.  On those days when I have no motivation, the act of moving from a walk to a run hurts for about a minute before I settle into a nice run.  The elation I feel after was worth the pain.  Motion does create emotion!


Until next time...

Chris Morales, Toronto

Thursday, August 22, 2019

Branding Exercise Concluded - Now What?

The 8 week exercise to improve my Online Profile concluded last week.  Now what?

I confess to feeling a bit empty since all my online profiles are running on autopilot.  Oh I check in with my BrandYourself account regularly to see what's happening.  And it's good!

Chris Morales Toronto
Moving forward it's constant monitoring, updating my various online profiles with new content and staying vigilant for anything negative that could affect the positive results to-date.

One important activity that will launch in the upcoming weeks is my video series on how to teach like a pro.  In this series I'll be sharing my insights, tips and suggestions from my teaching at George Brown College over the past 3 years.  

Managing your online profile is never really over.  And it requires effort.  That's life in the digital age...or at least since you did your first Google Search!

Until next time...
Chris Morales Toronto

Monday, August 19, 2019

Feedback on a Training Workshop

I'm looking for your feedback on a training workshop.  It's designed for solo entrepreneurs who are looking to grow their business quickly.  The survey below only takes a minute...thank you for participating!


Create your own user feedback survey 

Chris Morales
Chris Morales Toronto

Wednesday, August 14, 2019

Chris Morales Online Profile - Week 8 Update

Here we are at Week 8, the final week of the exercise to improve my online profile.  And...results are looking good!

Chris Morales Toronto

Reputation results have stabilized in the 'Good' range.  I'm pleased with that.  I didn't want to be a slave to the algorithm and am please to only have to spend about 10 minutes every couple of days on maintenance.  The highlights of the activities that led to this result include:
  1. Optimized LinkedIn Profile:  Headline and Summary.  Packed with relevant keywords that speak to the benefits I deliver:  Chris Morales LinkedIn
  2. BrandYourself Profile.  This was key.  It's a user-friendly service that walked me through optimizing all of my online profiles:  Twitter, LinkedIn, Personal Website, Facebook.  I definitely recommend this service.

Chris Morales Toronto
My Page One Search results have stabilized with the top 3 now showing 'Chris Morales' correctly.  I still have some work to do with images.  That activity will begin shortly and will be ongoing.  I'll share the results of those strategies and tactics in future blog posts.  If you want more information, contact me directly.

Chris Morales Toronto

Wednesday, August 7, 2019

Chris Morales Online Profile - Week 7 Update

I got distracted this past week.  My plan had been to focus on getting my images to show up on the Search page.  I started out OK but quickly ran into a roadblock:  I didn't have enough places on the web where I could post my image.  I tagged all the images I could find (and could get access to) but it just wasn't enough to get my images to show up for 'Chris Morales' images already being served up.

A setback yes but not all was lost.  A chance conversation with a Social Media Marketing expert led me down another path. One that could be even more effective in improving page 1 ranking for 'Chris Morales'.  

He suggested creating and posting more content.  His rationale was that Google loves new and relevant.  And it turns out that I have a treasure trove of relevant content currently hiding behind firewalls.  It's time to dig up and open the chest!

The source of this content is the book I wrote and published last December on Kindle, How To Teach Like A Pro.

The strategy to help improve ranking is to share the content of the book directly on multiple online platforms.  I've got three:
  1. My YouTube Channel
  2. How To Teach Like A Pro website
  3. Blog on Chris Morales website 
Starting next week I'll be posting a video on my YouTube Channel with content from How To Teach Like A Pro.  I'll continue until I've published and shared the entire contents of the book.  So if you've ever wanted to learn the ins-and-outs of teaching at a Community College, make sure to tune in!

Chris Morales