I downloaded the Digital Dealer Conference App last week and poured over the Digital Marketing Sessions that are packed into two and a half days. After scheduling the daily keynotes and obligatory Cocktail Party, I've got back-to-back-to-back sessions from early Monday morning right up until the Conference ends on Wednesday afternoon. I'm pretty excited about attending and not just because it is at Paris, Las Vegas! The Digital Dealer Conference & Expo is the place to be to sift through the noise in digital marketing to find the signals and tools to help get digital marketing working more effectively for my Dealerships...and across my Brand. I'm particularly looking forward to the sessions on Data Analytics and Online Lead Management.