Sunday, October 30, 2016

Are you smarter than Google?

Have you heard someone say they've figured out how to outsmart Google?  I have, particularly with Google AdWords and Online Searches.  Often it goes like this, "I/we have a way of that guarantees #1 position at the lowest bid for your AdWords campaigns".  I just shake my head.  It's just not possible that one individual or company has developed a new algorithm that outsmarts the sheer volume of computing power that Google brings to Search.  To illustrate, here's an infographic that shows what goes on in Search as you are typing...
When you're using Online/Search Advertising (AdWords) to reach your target customers, it's better to focus on playing within the Google Search Ecosystem:  Relevant headlines and Call-to-action options combined with a Landing Page experience that pays off directly against the specific search query.  

Chris M Morales
647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Tuesday, October 25, 2016

Just Run!

"Just Run!"

That's the response Ed Whitlock gave after smashing records at the recent Scotiabank Toronto Waterfront Marathon.  Oh, did I forget to mention:  Ed's 85 years old!  If he and I had run only the Half Marathon he'd have outpaced me by over 15 minutes.  This man can run!

As a runner it's all about Personal Bests...we all say we don't compete with other runners. We all talk a blue streak about how it's important to 'run your own race'.  But buried deep down is that competitive itch:  'I want to beat that guy in front of me'.  We mid-pack runners may not talk about it much but it's there. Watching Ed Whitlock smash world records in his mid-80's is inspiring and motivating:  "I want to run like that when I'm 85!".  Truth be told, I just want to still be moving upright when I'm that age.

So my updated running mantra:  "Just run!".  Or as Sally says, "Run, Christopher, Run!"

Gotta go...the road is calling...

Until next time...

Sunday, October 23, 2016

Digital Marketing Crushing It

I'm old school:  I read the News via an App on my Smartphone.  My local newspaper is now in the coffee sales and distribution business...I think.  The offer that printed on paper and stuffed in my mailbox was confusing.  Do I get a 'Paper' with a pouch of coffee?  

Digital Marketing is crushing Traditional Marketing.

A company can build brand awareness, serve up offers to interested potential customers and measure the effectiveness of everything at every step along the way.  It takes the guesswork out and solves the age-old adage:  "50% of Advertising works...the devil is knowing which 50%"

Chris M Morales
647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Tuesday, October 18, 2016

Fun Facts about your Heart

Women have a higher heart rate than men:  78 beats per minute for a woman versus 70 beats per minute for a man.  That's at rest and is an average.  My resting heart rate hovers around 50 beats per minute.  Wonder what that makes me?  Here are some other fun facts about your heart, the strongest muscle in your body:
Until next time...

Wednesday, October 12, 2016

Buying a Vehicle in Ontario

Buying a new Vehicle in Ontario today?  It's not as daunting as it once was with Government and Industry Legislation that gives consumers more transparant information. Back in the day before 'full disclosure' it did resemble the good, the bad and the ugly! Here's what it looks like when buying a vehicle in Ontario:
Chris M Morales
647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Tuesday, October 11, 2016

Getting ready for some Reggae

With a couple of months to go, I'm getting ready for some Reggae...Reggae Marathon in Negril, Jamaica on December 3.  This year at Reggae Marathon marks my 8th consecutive event.  And while I like new adventures, returning to Reggae Marathon every December is one my all-time favourite vacation running activities.  

Getting ready for Reggae Marathon ramps up now with under two months to go.  I look forward to touchdown in Montego Bay: The hot late afternoon sun once out of the airport terminal;  the cacaphony of sounds making my way to the JUTA Negril shuttle;  the smells...the air just smells better in Jamaica.

I eagerly anticipate the drive from Montego Bay to Negril and my favourite touchpoints:  The waterwheel at Tryall; the highpoint overlooking the harbour in Lucea; the marking on the road just past Green Island where the original Full Reggae Marathon course turned. And especially the sign for Long Bay Beach Park, the start and finish of Reggae Marathon.  Quiet as I pass by but crazy busy come race morning.

Once checked into my hotel, the lovely Rondel Village directly on the Negril beach, I ditch the long pants and shoes and head down to the beach for my first dip in the warm Caribbean.  Ahhh...I've arrived!  Then it's supper with Dan.

Every year since Dan and I have been staying at Rondel Village it's the same:  Red Stripe and Jerk Chicken for supper with lots of catch-up talk.  Even though we keep in touch throughout the year via phone, email and of course Facebook, it's nice to be face-to-face.  We really should record our conversations...I know we solve all the problems of the world.  Generally it's an early turn in for me after the long travel day but it's with anticipation of an early morning run the next morning.  And that first run in Negril each year is really special.

Despite the laid back attitude, Jamaicans are early risers.  On our early morning run along the main Negril road traffic is steady with people going to work, kids off to school and vendors and stores getting ready for the day.  There's a new sidewalk that runs almost the entire distance into the town of Negril and we often see locals sweeping and cleaning up.  It's always a sweaty run this first time out but then it's a +25 degree Celsius swing in temperature for me from Toronto to Negril. Love it!

Breakfast!  Dan and I meet up at the Rondel Village beach-side restaurant after we've changed into our beach toggs.  We always get a menu but the decision is always the same:  Hot Blue Mountain coffee, Ackee and Saltfish. Yes I make both back in Toronto, but enjoying Jamaica's national breakfast barefoot with sand between my toes is beyond sublime.  We take our time but all too soon it's time for the day's major activity:  Catching rays lounging beachside.

And the stories we tell!  In between Red Stripes, dozing off (at least I do), dips in the Caribbean and planning what to eat for lunch it's just hours of glorious sunshine on the white sand beach.  Under copiously slathered on Sunscreen of course. 

Yes it's tough getting ready for Reggae Marathon.  And I am ready to give it another go this December!

Until next time...

Tuesday, October 4, 2016

Busting Auto Buying Myths

"The Sales Person will go the way of the Dodo Bird".  That and other myths are alive and well.  With more information available online, Consumers are doing more research via Manufacturer and Dealership websites; are getting recommendations via Customer Reviews and various Social Media Channels;  are looking to minimize their time at the Dealership.  But...they still want to buy from a real person.  That and other auto buying myths debunked in the Infographic below:
Chris M Morales
647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Screw Making Lemonade

"If life hands you lemons, make lemonade".  Screw that!  I hate lemonade.  When life hands me lemons I'd rather sell them and buy grapes.  I like grapejuice.  And wine.

I think about a lot of things while running. Mostly it's about how running mirrors life.  The training, preparing, anticipating a race;  Winning and expriencing disappointments on any given race day; Celebrating a personal victory and bouncing back from a loss when things just didn't work out the way I planned.  All this and more during my early morning running:
  1. Stop worrying about the future.  Unless you can travel faster than time, you can't tell what's next. Worrying won't get you ahead.
  2. The past is the past.  Stop hanging on to your mistakes. Unless fatal, mistakes are lessons. Take advantage of the learning opportunities.  
  3.  It's not over until the fat lady sings.  And you can't ever hear her warming up.  Get on with it.
  4. When S happens, move  How many times have you stood and wallowed in the mess before taking action? Wallowing in the S stinks!  No one wants to play with a stinky person.
  5. You get to play again tomorrow.  Unless the fat lady is on her last stanza...but then, you can't hear that coming.
  6. It's better to be optimistic.  The roller-coaster of life means you'll experience highs and lows along with the twists and turns.  Doing so with a smile is better.
  7. Listen to all advice.  That doesn't mean you need to take all of it.  Duh!  You have a mind!
  8. Running doesn't solve everything.  Well actually it does.  Can you think of a problem that doesn't get smaller while you're running?
  9. Talking about running drives non-running friends and family crazy!  Go ahead, at the next dinner party, start talking about running.
  10. Should you have non-running friends anyway?  Just a thought...
  11. Running is living! Enough said!
  12. There really is an inner voice in your head. Two actually:  The scaredy-cat and the risk-taker. "Pssst...It's your risk-taker here...I've having more fun".
  13. 'Give er'. 100%. All the time. Otherwise what's the point?
Gotta go now...have some grapes to squeeze.

Until next time...

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