Thursday, November 26, 2015

3 Steps to Effective Content Marketing

Content marketing has been growing as companies big and small, online and bricks-and-mortar experience sales results.  The 3 steps to effective marketing?  Pick a topic, produce, promote on Social Media Channels:



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Chris M Morales

MarCommTO

chris.morales@bell.net
647 393 3855
Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

Tuesday, November 24, 2015

Evolution of running shoes, 1960 - 1972

A specific shoe for running.  How radical!  Or...should we run barefoot?


Until next time...
ThatRunninGuy

Thursday, November 19, 2015

The Marketing Trifecta

TV, Radio, Newspaper ... that's Old School.  Today the marketing trifecta is Mobile, Email and Social Media:


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Chris M Morales

MarCommTO

chris.morales@bell.net
647 393 3855
Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization







Tuesday, November 17, 2015

Evolution of running Shoes, 1920 - 1951

We've come a long way baby!  In the evolution of the modern running shoe that is.  Since humans started moving upright we ran barefoot.  And even in more modern times, 'shoes' were basically sandals...running shoes didn't exist.  Recreational running started the development of 'running shoes' as separate from regular shoes and technology has sped up advancements.  The 'wall of shoes' that we now face is impressive.

It's been fascinating to watch the development of running shoes over the past 30 years since I began running.  Over the next few weeks we'll take a journey back in time then into the future to look at the evolution of running shoes.


Until next time...
ThatRunninGuy

Thursday, November 12, 2015

Where's the staff?

The flaw in thinking that technology will replace people is this:  If people aren't needed to run stores then who will the customers be?



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Chris M Morales

MarCommTO

chris.morales@bell.net
647 393 3855
Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

Tuesday, November 10, 2015

All I want for Christmas


All I want for Christmas is to keep running.  OK, maybe a gift certificate to my favourite running store but really, I just want to stay healthy so I can continue to run.  If you think this sounds like I'm obsessed with running then you'd be right.  But I make no apologies.  I don't do drugs, drink only moderately and don't hang out in bars.  I think one obsession with running is OK.

When I began running it was a pretty solitary affair.  I ran alone, raced alone and didn't talk much about it.  Since I began blogging...or blabbing...about my experience at Reggae Marathon in 2009, running has become more social.  I've made friends from Vancouver, Boston, New York, Jamaica and Toronto.  We keep in touch on Facebook.  We all run and we talk about running of course. But we also talk about love, family, children, grand children, jobs, successess and challenges.  We work hard to meet up in Negril, Jamaica on the first Saturday of December every year for Reggae Marathon.

I've changed mind...all Iwant for Christmas is to meet up with my friends again in 2016 in Negril.

Until next tme...
ThatRunninGuy

Thursday, November 5, 2015

The digital music revolution

Two things become apparant from the chart below:
  1. Downloads of single songs dominate and have driven the growth in consumption of music
  2. While revenue from music has fallen by nearly 50%, it has bottomed out and is again on the rise


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Chris M Morales

MarCommTO

chris.morales@bell.net
647 393 3855
Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

Tuesday, November 3, 2015

Running to death

Running is not normally an extreme sport. But running does put stress and strain on the human body. Experience teaches us to monitor how and what's going on with our bodies as we train and race. Ignoring the warning signs leads to trouble.  I experienced severe system trauma on one training run a few years ago when I was training.

On a long run on a cool day I made the mistake of only taking electrolyte replacement fluid with me. I was OK for the first two hours but during the third and final hour of the run my system became totally overloaded with potassium and other minerals.  I had to slow dow and walk to finish.  Once home though, I experienced massive cramping in my legs along with shivering and shaking.  It's the only time I've ever been scared! Fortunately I recovered completely but it was a wake up call.

The chart below has a pretty scary title.  What's informative and useful though is the information on the right side of the chart that details what goes on during a marathon:


Until next time...
ThatRunninGuy