I registered for the DX3 Digital Conference last week. It's being held on March 5 and 6 at the Metro Toronto Convention Centre. I'm looking forward to it! I went to DX3 in 2013 and thoroughly enjoyed both the sessions and the vendor displays. One session in particular was great: David Labistour, CEO of Mountain Equipment Co-op spoke eloquently about how MEC was moving into the eCommerce space while keeping the bricks-and-morter stores vibrant, relevant and alive.
Additionally, many of the vendors showcased new and innovative digital technologies that are changing the business world so quickly. The key learning: the marketing world continues to change quickly; companies need people who are knowledgable, smart, technically-savvy and most importantly, who eagerly embrace learning about new ways to communicate and connect with their customers. Plus I got a lot of cool swag! This is my Globe and Mail photo:
So check out the lineup so far for this year's DX3 Conference.
See you there.
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